At the intersection of Marketing & Innovation
A closer look at the projects, partnerships, and ideas that have shaped my career and created meaningful business impact.
Transforming complex technologies into compelling market opportunities that drive growth, adoption, and business impact.
Building the Foundation for Growth | Aechelon
Transforming a decades-deep AI and simulation leader into a modern, market-ready brand
The transformation brought brand, content, digital, PR, demand generation, and marketing technology together into one cohesive strategy—strengthening how Aechelon communicated its innovation and ultimately supporting the company’s acquisition readiness.
The Connected Points Store | Intel
Transforming Partner Engagement Through Innovation
A first-of-its-kind experimental marketing program that introduced Intel's new partner rewards platform while showcasing emerging IoT retail technologies through an immersive, real-world experience.
PEGA Renewal Transformation | Intel
Reimagining a Global Partner Process—and Eliminating 4,000+ Hours of Manual Work
What happens when a critical global partner process has grown so complex that thousands of hours are spent every year simply keeping it running?
You don't just make the existing process faster.
You rethink the process itself.
Strategic Technology Co-Marketing | AWS
Turning Technology Partnerships Into Growth
Some of the most powerful growth opportunities in technology don't come from marketing a company alone.
They happen when two companies bring their technologies, audiences, and market strengths together around a customer opportunity.
