Ivanti | Strategic Alliance Marketing Manager (Contract) | 7/2024–1/2025

• Managed go-to-market and demand-generation campaigns for security products (MDM, MTD) with AT&T, T-Mobile, and Verizon.
• Orchestrated joint initiatives with the 2024 Verizon Mobile Security Index, achieving over 5% engagement on social content and 200 webinar attendees.
• Oversaw program budgets and performance reporting, driving continuous improvement using Salesforce, Power BI, and Excel.

Amazon Web Services (AWS) | Senior Partner Marketing Manager, Strategic Solutions | 7/2021–7/2023

• Designed and executed global partner marketing programs for 20 strategic ISV partners, driving a 200% increase in Partner Sales Qualified Leads (PSQL) and 300% above-average blog engagement.
• Developed and launched co-marketing plans with clear KPIs, messaging, and multi-channel distribution, accelerating partner pipeline growth and campaign ROI.
• Collaborated with AWS Marketplace sellers to maximize campaign performance, leveraging analytics to optimize messaging and exceed success metrics.

National Security Technology Accelerator | Senior Membership Manager | 3/2020–8/2020

• Led membership retention and outreach for a non-profit consortium, creating digital marketing assets and virtual events.
• Hosted 10+ webinars on government security compliance, achieving 40% membership attendance and high engagement.

GE Healthcare | Channel / Partner Marketing Manager | 3/2018–9/2019

• Led lead-generation campaigns that converted 18% of prequalified leads into sales opportunities, exceeding industry benchmarks.
• Orchestrated multi-channel nurture programs, doubling industry average engagement from C-level healthcare leaders.
• Launched AI-driven digital campaigns with 26% open rates and 23% unique clicks, surpassing industry standards.
• Achieved a 4.7% landing page conversion rate by optimizing content and user experience.

Intel Corporation | Channel Program Expert & Leader | 6/2009–1/2018

Global Channel Program Manager | 2016–2018

• Managed and streamlined annual renewal and global campaigns, reducing workforce hours by 4,000+.
• Served as business stakeholder for a new digital process (PEGA), earning a Department Recognition Award for efficiency gains.

Channel Strategic Partnerships & Alliance Program Manager | 2015–2016

• Pioneered the 'Points Vendor Program' for major partners, resulting in thousands of purchases per quarter and over 1M points awarded.
• Developed strategic channel programs aligned with Intel's sales and technology initiatives, driving partner brand influence and training.

Channel Marketing Manager, North America | 2009–2015

• Led the integration of two digital platforms for 45,000+ partners, creating onboarding, training, and communications strategies.
• Developed recruiting programs and incentives, generating >10% new partners annually and increasing partner engagement.